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Carlton strengthens its corporate support

Carlton's 2017 partnerships The Carlton Football Club took a number of significant steps forward throughout 2017, strengthening its corporate support across the season.

The Carlton Football Club took a number of significant steps forward throughout 2017 strengthening its corporate support across the season.

In another year of on-field growth for Carlton, the Club aligned with a number of new organisations and renewed the support of many of its loyal corporate partners.

Hyundai Motor Company Australia, Virgin Australia, Ontime Group and Ikon Services all renewed their commitment to the Club, while Carlton & United Breweries (CUB) and Uber and Uber EATS Australia headlined the Blues’ new partnerships.

Continuing one of the longest partnerships in Australian sport, Hyundai signed a five-year contract extension to see its long-standing partnership with Carlton continue through to 2022.

Meanwhile in another long-term arrangement, Virgin Australia, which renewed with the Club at the start of the season, committed to a five-year partnership after taking over as a co-major partner of the Blues half-way through the season. 

Through the support of these co-major partners, Carlton members and supporters enjoyed a range of digital and game-day activations throughout 2017.

Thanks to Hyundai, fans had the opportunity to own one of 1,864 Sam Docherty Bobbleheads given away at the Blues’ Round 16 clash with Melbourne, and one of 1,987 Stephen Kernahan Bobbleheads distributed at the match against Hawthorn in Round 22.

To celebrate the longevity of the relationship between Hyundai and the Carlton Football Club, Hyundai also rewarded one loyal Blues fan with a reinvented i30 at the Hawks clash, and prior to the match, welcomed 100 new residents throughout the northern corridor to the neighbourhood and the Carlton Football Club as part of its ‘Welcome to the Neighbourhood’ campaign.


Throughout the season, Virgin Australia extended its reputation for customer service by delivering the Club’s premium match-day hospitality.

At the Blues’ Multicultural Round clash with Geelong, the airline upgraded an entire row of supporters with two Economy X return flights to Hong Kong, its newest international destination.

With the curtain drawn on the 2017 season, a number of sponsorship opportunities now exist to become a corporate partner of the Blues ahead of the 2018 season.

Available opportunities include shorts partner, ball partner, media backdrop, match-day signage partner and VFL partner.

Major partnerships announced in 2017:

Virgin Australia

Hyundai Motor Company Australia

Carlton & United Breweries (CUB)

Leader Computers

Lincoln Indicators

Endeavour Petroleum

Uber and Uber EATS Australia

Ontime Group

Ikon Services Australia