Brian has served in CEO positions at AFL clubs for over 30 years, having previously held the position at West Coast and Geelong. His skills and experience include strong stakeholder management with local, state and federal governments, instilling high performance cultures within organisations, marketing, major events and capital investment programs. Brian possesses strong industry experience and networks within tourism, entertainment, sports, media, education, health and public planning.

He is also an adjunct Professor with Deakin University Business School, a member of the Male Champions of Change Sport Advisory Board, and an AFL Life Member.