THE CARLTON Football Club is proud to announce that PUMA has expanded its long-standing partnership with the Blues, officially becoming the Club’s AFLW Apparel partner through to at least the end of 2029.

Building on the decade-long agreement first signed in 2019, this exciting extension means PUMA will now supply apparel across all Carlton football programs: AFL, AFLW, VFL, VFLW and the Carlton Academy.

As part of this initiative, it ensures the iconic raised monogram will be worn by both AFL and AFLW sides in 2026, reflecting the Club’s commitment as a united and inclusive football club.  

Carlton CEO Graham Wright expressed his gratitude for PUMA’s role in making this possible. 

“We want every Carlton person to see our monogram and feel proud, connected, and that they belong to something special. To achieve that, as a united and inclusive club, it is fitting that our iconic raised monogram will feature on both AFL and AFLW guernseys," Wright said. 

“Our players and coaches know how much this guernsey means to our people and the privilege that comes in representing our Carlton family. 

“The revival of our raised monogram is a direct result of listening to our community and we would like to thank PUMA for their relentless work to deliver this initiative across both guernseys, as well as for their broader commitment to our Club and women’s sport.”

Director of Marketing, PUMA Oceania Neysa Goh said PUMA is proud to partner with Carlton AFLW.

“Carlton are a club at the forefront of driving the growth and visibility of women’s sport in Australia,” Goh said.

“This partnership reflects our shared ambition to elevate performance, shape culture and inspire the next generation on and off the field.”