This year marks 10 years of Carlton IN Business, and a decade of connecting Australia's business leaders through meaningful relationships and measurable outcomes.
Where it began
Carlton IN Business was launched in 2016 as the Carlton Football Club sought to create a commercial platform beyond football, one that could bring its network, profile and business community together with a clear purpose.
It was described at the time as “a structured program designed to integrate the Carlton network, cultivate relationships and most importantly, facilitate real opportunities for your business”.
The inaugural concept was straightforward; use the scale and connections of one of the AFL’s most historic clubs to give business owners and executives a genuine forum to meet, collaborate and grow.
Ten years on, that idea has evolved into one of the most established and influential corporate networks in Australian sport.
Ten years on
What started as a single initiative has grown into Carlton IN Business (CIB), a corporate network proudly presented by Penfolds and built around long-term value, authentic relationships and strategic collaboration.
Its purpose has remained clear, and is expressed today through three pillars:
- Connection - bringing decision-makers together across industries
- Premium experiences - delivering high-quality events designed for relationship-building and meaningful business engagement
- Development - creating practical learning and professional growth opportunities, including access to La Trobe University's Business School MBA experience
A decade on, Carlton IN Business represents members across a broad commercial base, including finance, insurance, professional services, property, building and construction, logistics, hospitality, retail and more. That diversity gives the network its strength, and the calibre of the network is one of CIB’s points of difference.
Events consistently attract senior decision-makers, with more than 80% of guests attending at C-level, creating an environment where relationships are built with people who can influence outcomes.
This strength is reinforced by high-quality keynote content from CEOs, chairs and business owners, as well as a dedicated connector team that works year-round with members to understand their goals and identify new opportunities.
What's next
A decade after its launch, Carlton IN Business is now entering its next phase of growth, focusing on strengthening member engagement and expanding the network's reach across Australia, including Sydney, Brisbane, Adelaide and Perth.
Carlton IN Business was created to connect the football and business communities through authentic opportunities, and ten years on, that mission remains the same.
To find out more, visit carltoninbusiness.com.au.
