The Carlton Football Club is pleased to announce experienced coach Cam Roberts has joined the Club as assistant coach (forwards). 

A relationships and players-first coach, Roberts brings 20 years of coaching experience to IKON Park. 

A former Geelong player (11 games, 1996-97), Roberts began his coaching in Darwin, working with the AFL Northern Territory’s talent pathway programs as an under-16 and under-18 coach. He also worked in remote Indigenous communities, contributing to community football and game development.   

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Interview | Cam Roberts

New Forwards Coach Cam Roberts spoke with Carlton Media about his coaching journey and what he will bring to the Club.

Roberts joined the Bombers ahead of the 2020 season as an AFL midfield development coach, before becoming Head of Development and overseeing the Club’s Academy. He later progressed into an AFL assistant coaching role, taking the responsibility for the forwards.  

Throughout his coaching career, Roberts has been regarded for his excellent character and ability to build strong relationships with players and staff.   

His broader coaching experience includes six years as senior coach of the University Blacks Football Club, where he led the team to a VAFA Premier Division premiership in 2014. He was also an assistant coach with the Western Bulldogs during the inaugural AFLW season.  

Above all, Cam is a great connector of people. He earns trust with players, while also building relationships that help everyone around him improve.

- GM of Football, Chris Davies

Following today’s announcement, the Blues have confirmed their line coaches for the 2027 AFL season under Senior Coach Josh Fraser, with Roberts taking charge of the forwards, alongside Ash Hansen (defence) and Leigh Adams (midfield).

General Manager of Football Chris Davies said Roberts’ strengths will complement the current Carlton coaching group. 

“Cam brings more than 20 years of coaching experience, from developing young players in the Northern Territory to assistant coaching roles at AFL and AFLW level. His well-rounded knowledge will be a valuable addition to our coaching group,” Davies said. 

“Cam has spent many years honing his craft: his expertise will suit our dynamic new forward line and the ball movement we will look to further evolve during the upcoming pre-season. 

“Above all, Cam is a great connector of people. He earns trust with players, while also building relationships that help everyone around him improve.”