Some people fall asleep counting sheep - but Derek Daly tends to count Carlton track jackets, rain jackets, hoodies and polos.

Derek is Carlton's Merchandise Manager, and looks after everything you would find in a visit to The Carlton Shop. 

He's the man who can tell you where to find Carlton merchandise on match-day, and when it's on sale!

This week Derek is manning Carlton's behind-the-scenes Twitter feed @LifeatCFC.

To get the inside scoop on Carlton merchandise in the lead-up to Sunday's elimination final against Richmond, follow @LifeatCFC on Twitter and use our finals hashtag #BELIEVE to join the conversation.