Some of the biggest names at Carlton Football Club will lend their support to The Jodi Lee Foundation for the second year in a row for its #iknowsome1 campaign, to raise awareness of bowel cancer – Australia’s second biggest cancer killer.

The #iknowsome1 campaign will be launched at Carlton’s Round 20 clash with the Gold Coast at Etihad Stadium. Australians are invited to join AFL greats, such as Carlton captain Marc Murphy, and former Blues player and captain Andrew McKay, to post a ‘selfie’ on Twitter or Instagram with the hashtag #iknowsome1. 

Founder and CEO of The Jodi Lee Foundation, Nick Lee, said bowel cancer is more common than people realise, with an estimated 17,000 Australians diagnosed this year alone – the equivalent of more than a third of Etihad Stadium when it’s at capacity. 

“The #iknowsome1 campaign will help to build greater awareness of bowel cancer and the importance of early detection using a simple at-home bowel screening test,” Nick said.

“Many people don’t realise that bowel cancer is the second leading cause of cancer-related death in Australia and it’s vital that we keep it on our health watch list, as we do with other types of cancer,” he said.

Carlton president Mark LoGiudice said the Club is proud to get behind the initiative to raise awareness of cancer prevention.

“Far too many Australians have been lost to bowel cancer and it is a disease that can be successfully treated or even prevented with early detection. Get behind the campaign at our Round 20 game against the Gold Coast Suns,” LoGiudice said.

The partnership between The Jodi Lee Foundation and the AFL emerged through their shared commitment to encourage people to adopt healthy and active lifestyles.

If you or someone you know has been affected by bowel cancer, you can join AFL greats to support the campaign on simply by using the hashtag #iknowsome1 on Twitter or Instagram.

The most creative selfie will win an iPad mini valued at $500. Plus, if you tag @CarltonFC in your post, you could the opportunity to run out with the team as the junior mascot in the Round 20 game against the Gold Coast. With or without a selfie, your post will help save lives by raising bowel cancer awareness. 

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About The Jodi Lee Foundation

The Jodi Lee Foundation was established in 2010 after Nick Lee lost his wife Jodi to bowel cancer at age 41. The Foundation’s mission is to encourage people to take active steps to prevent bowel cancer by screening regularly, acting quickly on symptoms and leading healthy and active lifestyles. Money raised by The Jodi Lee Foundation is used to raise awareness about bowel cancer nationally; run its Corporate Bowel Screening Program to encourage the screening of employees; and fund research to improve the early detection of bowel cancer.