THE LEADING global appliance company joins the Carlton family having reached 60 million households in 150 markets around the world.
In addition to their world-renowned reputation, their local connection is set to become even stronger with Electrolux set to help launch a new project close to the Club’s spiritual home, Ikon Park. More details will be revealed in the coming weeks.
Carlton members and supporters will also receive access to Electrolux products and projects. Click here to go into the draw to win $5,000 worth of Electrolux products.
Moving forward, Electrolux will be a key part of the extensive Carlton network, creating new opportunities for fellow companies associated with Carlton IN Business – which has seen this network grow to more than 120 members.
Enjoying life and making the world a more sustainable place are at the core of what Electrolux stands for with their industry-leading reputation, seeing it become a go-to supplier for key developers, architects, builders and key stakeholders.
Blues CEO Cain Liddle said that Electrolux will be a significant and widely beneficial addition to the Carlton network.
“Carlton IN Business continues to go from strength to strength. It can now lay claims to being the biggest corporate network on the Australian sports landscape and despite the impact of Covid-19, the network has continued to generate significant business outcomes for our members through 2020. We have a commitment to our existing and new partners to constantly look to add value to our network and today’s announcement certainly delivers that,” Liddle said.
“Electrolux have an unmatched reputation in the appliance industry. Having them join the Carlton network gives our existing Carlton IN Business members a direct line to a global leader in this space.
“Electrolux is also set to launch a significant and sustainable project, right here in our own backyard and we hope to provide these exclusive details to our members and partners in the coming weeks.”
General Manager of Electrolux Australia and Head of Australia and New Zealand John Featherstone said the company was excited to work with the Carlton network,
“Electrolux, like the Carlton Football Club, has a proud heritage spanning in excess of 100 years,” Featherstone said.
“With a shared commitment to long-term success based upon innovative strategy and strong market positioning, we are proud to partner with Carlton and the Carlton IN Business network. The partnership provides us with an exciting opportunity to build mutual value with developers, architects and builders, as well as the opportunity to build a meaningful relationship with the broader fan base.”