THE CARLTON Football Club has today launched its membership campaign for 2021.

In a week that has seen 11 Blues ink new deals for next season and beyond, Carlton supporters are being urged to join them by committing to 2021 as a member, with packages now live and available to purchase.

JOIN ALL OF US | View 2021 membership packages here 

02:10 Mins
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Thank you, Bluebaggers

2020 has been a tough year for All of Us. We could not have survived without your incredible support and we can't wait to see you back at the footy.

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67,035 Bluebaggers withstood the challenges of the 2020 season to eclipse the Club’s previous record of 64,269 by 2,766 members.

After a third consecutive record-breaking year, which saw the Carlton faithful leapfrog three rival clubs to become the fifth-biggest membership base in the League, the Club is looking to continue its streak in 2021 with an eye on 100,000 members by 2023.

CEO Cain Liddle, who has been in awe of the loyalty and support of Carlton members throughout a challenging year, said it is going to take all of us to propel our club forward into 2021. 

“Players, coaches, staff, corporate partners and most importantly our members – we all have a massive part to play,” Liddle said.

“No club in the AFL has the capacity to grow its membership like Carlton does and we need to make the most of this competitive advantage we have over so many other teams in the competition.

“The most important thing our supporters can do is join as a member.”

01:13 Mins
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It's always been about All of Us

The Navy Blue jumper is about so much more than the players who pull it on every week.

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Bluebaggers can sign for 2021 online, by calling the Membership team on 1300 227 586 or by emailing

Existing Carlton members on a Carlton Direct payment plan can expect to receive their renewal form detailing their 2021 membership in the mail this week, while those not paying via Carlton Direct will have their renewal form posted early next year.

Members can renew their membership online, while those looking to make changes to their membership can contact the Membership team directly.